Why I started MISSFITCO


Hi guys,

So I have had many questions about my business and what prompted me to start my own business and why I chose the “Health and Fitness” industry.

I knew from a very young age I was going to be my own boss, when I was a little girl I wanted to be a fashion designer – I now have my own activewear line, close enough right?
I am very independent and would like to think I’m quite a creative person, having my own business gives me the creative freedom that I have not had working for someone else.
I consider myself very lucky to have the opportunity to wake up every single day and do a job that I absolutely love, I’m so passionate about my health, fitness and wellbeing and I think that shines through in my work.

I, like most others have a past and a bit of a backstory, one that I’ve been very hesitant about sharing, I am a very public person and share a lot about my life on social media, I hope by sharing my past experiences it will give you all an insight into my life and help someone else who might be going through the same thing or something similar. These experiences and challenges I faced are definitely what urged me to start MISSFITCO and to start promoting a healthy active lifestyle to other women through my social media channels, whilst making some serious changes to my own lifestyle to better my health and wellbeing.

Growing up I lived a pretty normal life as a kid, I was fairly active played on two netball teams, ran a lot and ate whatever I wanted without a second thought. By the age of 13 things were a little difficult at home, I was dragged out of the school I was attending and moved away, leaving your friends is never easy and I was quite shy at the time so I often isolated myself. I was feeling very alone and constantly feeling down about myself and my appearance and didn’t want to be around people, I started to obsess over what I was eating – I felt like it was the only thing I had control over in my life and it became a very unhealthy obsession. I would count every single calorie, measure everything, I would serve my food in a cup and never eat more than a cup full, some days I would cut up one apple for a meal, there were days I was consuming less than 400 calories in total, going out to a restaurant was very uncomfortable for me and I would find ways to avoid eating out. I wasn’t aware that I had a problem at this stage, it continued to get worse and it was really controlling my life, I isolated myself from everything and everyone, I would skip school, stay in my room at home and sleep a lot as I had virtually no energy. I turned to the internet and I found websites such as “Pro Ana” “Pro Mia” they had online forums where girls would share tips on how to starve yourself or throw up and some of their diets that they were following. For example “3 Bites Diet Plan” consume 3 bites of each meal for breakfast, lunch and dinner. The term Pro-Ana refers to the promotion of behaviors related to the eating disorder anorexia nervosa. It is often referred to simply as ana. The more I read the worse my eating habits became, I was losing a lot of weight but when I saw myself in the mirror I still thought I was fat and I hated the way I looked, I was so focused on finding ways to lose more weight. It was becoming quite obvious and my mother was the first one to pick up on what was going on – she had suffered from an eating disorder herself when she was younger and picked up on some of the certain behaviours I was exhibiting. I weighed 34kg and I remember one of my only friends at the time said to me “you look like a cancer patient” I was so weak and fragile, I was in and out of hospital and was in a very dark place, I had to accept I had a problem and start my journey to recovery. An eating disorder isn’t something you can just snap out of, it’s a mental illness and it controls your mind, I had to train my mind to be stronger than this illness, it wasn’t smooth sailing there were many relapses and the relapses were extremely hard to deal with mentally. I had moved out of home at the age of 14 and had my own place by the time I was 15 which meant I had to manage this on my own and make sure I never got back to that dark place, I did start to put weight back on, more than I had hoped which wasn’t exactly easy for me to deal with but I felt stronger and I saw a healthy future again. This is when I turned to exercise, I signed up to a gym, which was nerve racking as I had no idea what I was doing but I slowly learnt my way around and I fell in love with the high from the endorphin rush I’d receive after a good workout, the gym was my happy place, an outlet for me when I was stressed or having a down day, I knew I would feel better after a workout. I noticed changes on my body, I felt stronger, happier and I started to eat more frequently, and I was no longer counting calories, I was eating healthy nutritious foods and treating myself every now and then. Between then and now I have had quite a few bad weeks or months where I have fallen into bad habits again, I often struggle when I'm under a lot of stress and my bad eating habits come back into play as it's a control mechanism when I'm just not coping, this is something I'm very self aware of although still sometimes struggle with. Overeating or binge eating has been common during times of high stress, this can be very metalling draining and often is associated with feelings of guilt, being ashamed and very little self worth. Over the years I have come a long way in terms of self love and being a little less hard and more understanding with myself.

I try to make a conscious effort to ensure I’m eating enough for the amount training I do and fuelling my body with nutrient dense foods to provide me with energy. I’m currently training 5 days a week and 3 of those days I’m weight training, with my meals, I’m eating 4-5 times a day, no diets, no tracking calories I’m eating the foods I find work best for my body and have me feeling my best.

The strain put on my body from my eating disorder caused major damage that I am still repairing to this current day, 3 operations later and a severely damaged gut, my hormone levels are finally back to normal and my reproductive system is functioning normally again, I have done countless amounts of research on digestive and gut health to repair my own gut which I have done so through natural medicines and wholesome gut friendly foods.

I don’t think an eating disorder is something that ever goes away completely, I will always have it in the back of my head, in saying that I am the healthiest I have ever been, I know what my triggers are and what to avoid and I am prepared for if I ever slip back into old habits again.

I still can't believe the positive impact physical exercise has had on me mentally and physically, that is what lead me to starting MISSFITCO, I wanted to use my own personal experiences and turn them into something positive where I could help other women feel good about themselves. I remember the first time I stepped foot into a gym, I had anxiety and no idea what I was doing, I assumed many other women felt this way. I wanted to release a range of products that could be used at home, outdoors, in the gym or anywhere in the world. I first launched with 3 products – booty bands, core sliding discs and ultra-speed jump ropes, these three products could be used for a full body workout in the comfort of your own home, I tried and tested them myself and I thought they were great. I had a great response from women who had purchased, particularly mums with newborns who weren’t able to get into a gym and had to opt for an at home workout, my products made working out easy for them. 6 months later I came out with my very first activewear collection, my vision was – not your everyday activewear, I wanted stylish yet functional and comfortable designs. Personally designed by myself, I took no shortcuts when designing my activewear and spent 6 months sampling different material compositions until I had it perfect, the feedback I received was amazing. I thrive on positive energy and I want women to feel beautiful in whatever they’re wearing.

Over the year my knowledge on digestive and gut health has continued to expand and I wanted to share everything I've learned with you guys in an eBook. This eBook has an introduction on digestive and gut health to help you gain a better understanding of your gut + a range of gut friendly recipes. I really wanted to go that one step further and bring you guys something I'm so passionate about and something that has been a dream of mine for a very long time now - my very own gut health formula. I have tried just about everything on the market and I wanted to give you guys something that truly works and is good for your insides. Over the past year I have been working on my first supplement "GUT Fruition" a gut health powder formulated with key ingredients to help reduce bloating, repair the stomach lining, repopulate the good bacteria in the gut and help break down and digest the different food groups you consume throughout the day to provide you with energy. I'm super excited to share this new product with you all and I know you will love it as much as I do.

It has taken me years to heal my gut after all the trauma and malnourishment. After trialling hundreds of different foods and supplements, I found what works for me and it’s something I want to share with everyone. I don’t believe in fad diets, I take more of a holistic approach to health and wellness, your health is your wealth and if I can help at least one person then I know I’ve done my job.

If you are someone suffering from an eating disorder, don’t be ashamed or afraid to ask for help or talk to someone about it, I wish I spoke to someone earlier. Although it’s taken me nearly 9 years to share my story and my experience, I am not ashamed nor am I embarrassed by it, it was 100% one of the hardest things I’ve been through and it made me stronger, it shaped me into the person I am today, and it inspired me to do something so amazing with my life. If I can get through that, I can get through anything and so can you. Self-love is something I practice daily, I’ve learnt to love my body inside and out and for all that its been through.

Thank you for taking the time to read my story.

Lots of love,

Belinda xx

April 13, 2021 — Belinda Mundy

Leave a comment

Please note: comments must be approved before they are published.