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    Why I started MISSFITCO

    Why I started MISSFITCO


    Hi guys,

    So I have had many questions about my business and what prompted me to start my own business and why I chose the “Health and Fitness” industry.

    I knew from a very young age I was going to be my own boss, when I was a little girl I wanted to be a fashion designer – I now have my own activewear line, close enough right?
    I am very independent and would like to think I’m quite a creative person, having my own business gives me the creative freedom that I have not had working for someone else.
    I consider myself very lucky to have the opportunity to wake up every single day and do a job that I absolutely love, I’m so passionate about health and fitness and I think that shines through in my work.

    I, like most others have a past and a bit of a backstory, one that I’ve been very hesitant about sharing, I am a very public person and share a lot about my life on social media, I hope by sharing my past experiences it will give you all an insight into my life and help someone else who might be going through the same thing or something similar. These experiences and challenges I faced are definitely what urged me to start MISSFITCO and to start promoting a healthy active lifestyle to other women through my social media channels, whilst making some serious changes to my own lifestyle to better my health.

    Growing up I lived a pretty normal life as a kid, I was fairly active played on two netball teams, ran a lot and ate whatever I wanted.  At the age of 13 things were a little difficult at home, I was dragged out of the school I was attending and moved away, leaving your friends is never easy and I was quite shy at the time so I often isolated myself. I was constantly feeling down about myself and my appearance and didn’t want to be around people, I started to obsess over what I was eating – I felt like it was the only thing I had control over in my life and it became a very unhealthy obsession. I would count every single calorie, measure everything, I would serve my food in a cup and never eat more than a cup full, some days I would cut up one apple for a meal, there were days I was consuming less than 400 calories in total, going out to a restaurant was very uncomfortable for me and I would find ways to avoid eating out. I wasn’t aware that I had a problem at this stage, it continued to get worse and it was really controlling my life, I isolated myself from everything and everyone, I would skip school, stay in my room at home and sleep a lot as I had virtually no energy. I turned to the internet and I found websites such as “Pro Ana” “Pro Mia” they had online forums where girls would share tips on how to starve yourself or throw up and some of their diets that they were following. For example “3 Bites Diet Plan” consume 3 bites of each meal for breakfast, lunch and dinner. The term Pro-Ana refers to the promotion of behaviors related to the eating disorder anorexia nervosa. It is often referred to simply as ana. The more I read the worse my eating habits became, I was losing a lot of weight but when I saw myself in the mirror I still thought I was fat and I hated the way I looked, I was so focused on finding ways to lose more weight. It was becoming quite obvious and my mother was the first one to pick up on what was going on – she had suffered from eating disorders herself when she was younger and picked up on some of the certain behaviors I was exhibiting. I weighed 34kg and I remember a friend at the time said to me “you look like a cancer patient” I was so weak and fragile, I was in and out of hospital and was in a very dark place, I had to accept I had a problem and start my journey to recovery. An eating disorder isn’t something you can just snap out of, it’s an illness and it controls your mind, I had to train my mind to be stronger than this illness, it wasn’t smooth sailing there were many relapses and the relapses were extremely hard to deal with mentally. I had moved out of home at the age of 14 and had my own place by the time I was 15 which meant I had to manage this on my own and make sure I never got back to that dark place, I did start to put weight back on, more than I had hoped which wasn’t exactly easy for me to deal with but I felt stronger and I saw a healthy future again. This is when I turned to exercise, I signed up to a gym, which was nerve racking as I had no idea what I was doing but I slowly learnt my way around and I fell in love with the high from the endorphin rush I’d receive after a good workout, the gym was my happy place, an outlet for me when I was stressed or having a down day, I knew I would feel better after a workout. I noticed changes on my body, I felt stronger, happier and I started to eat more frequently, and I was no longer counting calories, I was eating healthy nutritious foods and treating myself every now and then. Between then and now I have had quite a few bad weeks or months where I have fallen into bad habits again, I often lose my appetite during high stress times and after breakups I tend to lose weight unintentionally, I try to make a conscious effort to ensure I’m eating enough for the amount training I do. I’m currently training 5-6 days a week and 4 of those days I’m weight training, with my meals, I’m eating 4-5 times a day, no diets, no tracking calories I’m eating the foods I find work best for my body.

    The strain put on my body from my eating disorder caused major damage that I am still repairing to this current day, 4 operations later and a severely damaged gut, my hormone levels are finally back to normal and my reproductive system is functioning normally again, I have done countless amounts of research on digestive and gut health to repair my own gut which I have done so through natural medicines and wholesome gut friendly foods.

    I don’t think an eating disorder is something that ever goes away completely, I will always have it in the back of my head, in saying that I am the healthiest I have ever been, I know what my triggers are and what to avoid.

    I couldn’t believe the positive impact physical exercise had on me mentally and physically, that is what lead me to starting MISSFITCO, I wanted to use my own personal experiences and turn them into something positive where I could help other women feel good about themselves. I remember the first time I stepped foot into a gym, I had anxiety and no idea what I was doing, I assumed many other women felt this way. I wanted to release a range of products that could be used at home, outdoors, in the gym or anywhere in the world. I first launched with 3 products – booty bands, core sliding discs and ultra-speed jump ropes, these three products could be used for a full body workout in the comfort of your own home, I tried and tested them myself and I thought they were great. I had a great response from women who had purchased, particularly mums with newborns who weren’t able to get into a gym and had to opt for an at home workout, my products made working out easy for them. 6 months later I came out with my very first activewear collection, my vision was – not your everyday activewear, I wanted stylish yet functional and comfortable designs. Personally designed by myself, I took no shortcuts when designing my activewear and spent 6 months sampling different material compositions until I had it perfect, the feedback I received was amazing. I thrive on positive energy and I want women to feel beautiful in whatever they’re wearing.

    I will be releasing my first eBook on digestive and gut health, this has been something I’ve wanted to do for a very long time, it has taken me years to heal my gut after the trauma I caused, through the trial of hundreds of different foods, I found what works for me and it’s something I want to share with everyone. I have included an intro on digestive and gut health + a range of gut friendly recipes that I have worked closely with my dietitian/nutritionist to develop. I don’t believe in fad diets, I take more of a holistic approach to health, your health is your wealth and if I can help at least one person then I know I’ve done my job.

    If you are someone suffering from an eating disorder, don’t be ashamed or afraid to ask for help or talk to someone about it, I wish I spoke to someone earlier. Although it’s taken me nearly 7 years to share my story and my experience, I am not ashamed nor am I embarrassed by it, it was 100% one of the hardest things I’ve been through and it made me stronger, it shaped me into the person I am today, and it inspired me to do something so amazing with my life. If I can get through that, I can get through anything and so can you. Self-love is something I practice daily, I’ve learnt to love my body inside and out and for all that its been through.

    Thank you for taking the time to read my story.

    Lots of love,

    Belinda xx

    Vegan Vanilla Protein Zoats

    Vegan Vanilla Protein Zoats


    ½ cup of oats

    ½ grated zucchini

    ½ cup of hemp milk (you can use any alternative dairy free milk)

    1 scoop of PranaOn vanilla flavoured vegan protein powder (any vegan protein powder will work)

    1 small handful of blueberries

    1 teaspoon of pepita seeds

    1 teaspoon of honey

    Edible flowers to garnish



    Place oats in a bowl with 1/4cup of hemp milk (or dairy free milk of choice)

    Microwave for 1 minute

    Add ½ grated zucchini to the oats and mix through

    Add remainder 1/4 cup of hemp milk to the oats and zucchini

    Add one scoop of PranaOn Vanilla flavoured protein powder and mix through the zoats

    Place in the microwave for 1 minute

    Mix thoroughly

    Add blueberries to the zoats

    Drizzle honey and pepita seeds over the zoats

    Garnish with edible flowers (optional)


    Note – it’s super easy to make your own hemp milk, simply place 1/2 cup of hemp seeds and 2 cups of water in a high-speed blender, strain through a milk bag, to sweeten add natvia natural sweetener or honey.

    Be sure to check out the other recipes on our blog.



    How to increase your energy levels

    How to increase your energy levels

    Whether you’re a full-time worker or a uni student putting in long hours for study, we all start to feel tired and worn down mentally and physically sometimes.

    When your 6am alarm goes off and you just want to hit snooze, close your eyes and roll back over, we have all been there.

    In this blog post we will be sharing some tips and strategies you may want to try for yourself.


    5 tips to boost your energy levels

    1. Improve sleep quality – this is so important and can effect the way we feel drastically. If you spend majority of your nights tossing and turning there’s a good chance you will wake up feeling lethargic and exhausted. There are ways to help improve your sleeping patterns;
    • Avoiding stimulants before bed is recommended – these include caffeine found in coffee, preworkout’s etc.
    • Be consistent with your bedtime schedule – getting to bed at the same time every night and waking up at the same time every morning will help regulate your internal body clock.
    • Relax – it’s hard to fall asleep when your mind is spiraling out of control so it’s important we try and relax. Have a warm cup of chamomile tea 1-2 hours before bed, chamomile is known for its calming properties.


    1. Stay Hydrated – staying hydrated with water and electrolytes is very important. When you are dehydrated you will start to feel tired and exhausted. A lot of us don’t drink enough water without even knowing, it is recommended women should consume around two liters of water per day to prevent dehydration and even more if we are really active and working out, pregnant, nursing or sick. After a big workout we need to replenish with electrolytes;
    • Avoid sports drinks like Powerade, Gatorade and energy drinks like Redbull, they are filled with a ton of sugar.
    • Try unflavoured coconut water – it is loaded with electrolytes and surprisingly rehydrating
    • Naturally sweetening your water with honey and lemon
    • BCAA’s – Branched Chain Amino Acids are great to consume during or after a workout to rehydrate and replenish electrolytes. Try to find BCAA’s that do not contain artificial colours or flavours.


    1. Vitamin B12- Vitamin B12 is involved in the production of red blood cells in our bodies. We need it for overall health including cognitive brain function
    • Our bodies cannot sythensise vitamin B12 therefore we rely on foods and supplements for it. Vitamin B12 rich foods include most animal products – meat, dairy, eggs etc. If you are vegetarian or vegan vitamin B12 can be found in fortified cereals and grains as well as nutritional yeast.
    • If you are still concerned you may have a vitamin B12 deficiency see your GP and request to have a blood test or visit your local chemist and pick up some vitamin B12 supplements.   
    • If you are vitamin B12 deficient the first signs you notice can be feeling tired, lethargic and exhausted, you may even have trouble concentrating and remembering things.


    1. Daily Exercise – a big workout may make you feel exhausted or tired however incorporating daily exercise into your routine can increase your overall energy levels.
    • You don’t need to be doing high intensity exercise every day, even just 30 minutes a day of moderate intensity exercise can help improve your energy levels and it’s good for you!

         5. Diet – this one can often have a significant impact on the way we feel and           our energy levels.

    • Cut the crap – that’s it! Basically removing all processed foods from your diet will be a godsend, you will have more energy, feel better and when you feel good you are more motivated to get things done. 
    • Consuming foods as close to their natural form as possible and preparing meals yourself is a great idea – this way you know exactly what has gone into them.
    • Replacing processed foods that are high in sugar and fat does not mean consuming no sugar or fat – there are plenty of foods with natural sugars and healthy fats. For example; if you have a sweet craving reach for fruit instead of lollies or chocolate.
    • Cutting processed foods doesn’t only have benefits on your inner health, it can have amazing effects on your skin.


    If any of this applies to you try implementing some of the above steps – we hope they help.



    Choc PB Protein Smoothie Bowl

    Choc PB Protein Smoothie Bowl


    1 scoop of chocolate protein powder (of your choice)
    6 pitted dates (soak in warm water for 10 mins)
    1 banana (frozen work best)
    1 scoop of powdered peanut butter (macro mike is great, alternatively a natural peanut butter is fine)
    100mls of almond milk
    1 handful of ice



    Macro Mike powdered peanut butter
    Cacao nibs
    Shredded coconut
    Chia seeds
    1 square of Lindt dark chocolate



    Place protein powder, dates, frozen banana, peanut butter, almond milk and ice all together in blender.
    Blend until smooth.
    Pour contents into a bowl.
    Slice banana and place one row on top of the smoothie bowl.
    Place one line of chia seeds alongside the row of banana.
    Sprinkle 1-2 tablespoons of shredded coconut in one corner of the smoothie bowl.
    Sprinkle cacao nibs across entire smoothie bowl.
    Mix powdered peanut butter with two tablespoons of water until a thick sauce consistency.
    Drizzle peanut butter sauce over the smoothie bowl.
    Place one square of dark chocolate in the corner of the smoothie bowl.

    Enjoy xx

    Prawn Prosciutto and Rockmelon Summer Salad

    Prawn Prosciutto and Rockmelon Summer Salad



    1 x spinach and rocket salad mix

    75g of cherry tomatoes (or 8 cherry tomatoes)

    100g peeled prawns

    30g prosciutto

    1 cup of rockmelon

    2 lemon wedges

    2 tablespoons of lemon juice

    1 tablespoon of extra virgin olive oil



    Heat two pans to a medium heat and lightly oil both with extra virgin olive oil.

    Place the peeled prawns in one pan and the prosciutto in the other pan.

    Cook for 4-5mins each side.

    Whilst waiting for the prawns and prosciutto to cook, place your spinach and rocket salad mix on a plate.

    Dice 1 cup of rockmelon and place on top of the salad mix.

    Add cherry tomatoes to the salad mix.

    Take the two pans off the heat, once cooked place the prawns and prosciutto on top of the salad mix.

    For the dressing place 2 tablespoons of lemon juice and 1 tablespoon of extra virgin olive oil in a bowl and mix (feel free to use herbed olive oils if you wish).

    Drizzle dressing over the top of the salad.

    Lightly season with salt and pepper.

    Place two lemon wedges on the side to garnish.


    Nutritional Information

    Serving Size: 1

    Calories: 317

    Carbs: 14.5g

    Fat: 13.8g

    Protein: 34.6g